Global Citizens And The Internet Is Our Informant

With globalisation the convergence of media is inevitable for several reasons.  Firstly because of the ease of communication media is not only local and national but also global.  While people are interested in the local man who got put in jail they are also interested in the fact that there have been shootings in America.  If this is the case why is it when you turn on the news, read a magazine or even listen to the radio that all of the stories are the same?  Is it purely the fact that 5 major companies hold an oligopoly over global media? (Jenkins, 2004)

Yes there has been a convergence of global media; we are all up in each other’s business wanting to know what’s going on.  But it comes down to the individual; their preferences, background and needs as to which information they seek out.  This is what the internet has allowed us to do, seek out the information we need.  So yes while there has been a major convergence of global media through large transnational companies, the internet is the primary reason for this.  It has allowed these companies to publish all of their breaking news and content online but  has also allowed for a very individualistic approach through youtube, social media and blogging.  (Jenkins 2004)

Material that was previously unavailable has become easily accessible with the internet. Those who speak different languages can buy books over the internet, television shows or movies which suit your preference can be downloaded and virtual communities form to share ideas online.  In fact all media is available online, television, radio, newspapers, books, music and other forms have in a sense all been replaced or incorporated into the internet.

Reference List:

Jenkins, H., 2004, 'The Cultural Logic of Media Convergence', International Journal of Cultural Studies, vol. 7, Iss. 13.