Wednesday, August 8, 2012

We are one but we are many; transnational society of Australia


The increased ease at which people are able to move around the world, in and out of different sovereign states, is one of the many aspects of globalisation. (Freeman, 2006) It is for this reason that you only need to walk down the streets of any of Australia’s major cities to see what a transnational country has become.   We have tourists, students, professionals, asylum seekers and those wishing to make a more permanent move landing on our soil so see the great sunburnt country.  It is the increase in global media and communication that has, in a sense advertised Australia to the rest of the world.  While some believe this is the end of less prominent cultures, I see it as an increased richness of life. (Pickering, 2001)  The differing cultures of Melbourne give the city it’s vibe through food, art, music and the people.  

                                        

While the development of Australia as a transnational country brings these positives it also brings negatives. This variance of cultures has had a large impact on the accepted norms and the way we communicate. (Australian Government, Department of Immigration and Citizenship, 2012) One of my close friends from Norway recently applied for a job in Box Hill, Melbourne, only to be turned away, not because her English wasn’t good enough, but because she didn’t speak Chinese.  This goes against the foundations of Australia being an English speaking country.  All in all very little except for the power that the sovereign state still holds will stop the movement of people around the world and as long as we remember where we come from it is a very exciting time.



References

Pickering, J., 2001, 'Globalisation: A threat to Australian culture?', Journal of Australian Political Economy, No. 48. 

Freeman, R.,2006, 'People Flows In Globalization' , Journal of Economic Perspectives, 2006, vol. 20, p. 145-170.





http://www.youtube.com/watch?v=hbGuqmaDgLA&feature=player_detailpage

Wednesday, August 1, 2012

The Ultimate Media Empire: The Olympics


My past three blogs have been a little bit doom and gloom, but now ladies and gentlemen, introducing the ideal global media experience; the Olympics.  Is there anything else which unites the world at such a level? For these 2 weeks the Olympics brings all of the very different cultures of the world together in a friendly and competitive event.  The media coverage that the Olympics receives is phenomenal spanning across television, radio, internet, social media and paper.  It is everywhere, creating big advertising opportunities for the major sponsors such as GE, McDonalds, Coca Cola, Visa, Adidas and BMW. (London 2012 Olympics) The games also create other smaller opportunities such as iTunes advertising official apps and music.  (Fortunato, 2008) While it not only covers all of these channels it also caters to the preferences of the individual countries, inspiring national pride. (Bissell & Perry, 2012) 

                                       

Advertising opportunities are not only created for companies and sponsors; for the Olympic Games 2012 the world has had its eyes on London, some marketing that Great Britain has not merely stumbled across. There is a reason that countries fight to have hold the games and invest so much money. In fact the 2012 Olympic Games will cost London a predicted £2.377bn because it is exactly that, an investment, which will return new housing, infrastructure, transport and most of all employment and tourism for the country. (Olympics Pthimon, 2008) The Olympics is different to other media empires such as the FIFA world cup or even the Kardashian’s in the way that it can attract the interest of not just a segment of the global population, but any individual. Go Australia!
                                                



References

Bissell, K. & Perry, S., 2012, ‘Introduction to the Special Issue on Olympics, Media, and Society’, Mass Communication and Society, vol. 15 Issue. 4, p. 481 – 484

Fortunato, J. 2008, ‘Using message content to communicate a brand association: Olympic television advertising’, Henry Stewart Publications 1754 – 1360 Journal of Sponsorship, vol. 1, no. 3 p. 248 – 257